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Royal Consumer Information Products Tom Mullen, Art Director For Royal Consumer Electronics Products, knows where to turn to when he needs a product CD developed for the annual CES show in Las Vegas. Each year for the last 6 years, we have produced the company's product showcase CD- on time- sometimes having the finished product delivered right to the Las Vegas event location, having received the final product materials only days before.  This
project usually has a very tight deadline, as the final decision
as to what new products will be included is usually made at the last
possible minute. Royal uses this showcase CD to show their distributors both the new and continuing lines of products available. The photos on the CD are provided as print quality and online resolution-suitable for various marketing and advertising mediums. In cases where the marketing is being prepared overseas- perhaps by a non-english-speaking artist- the CD interface, navigation and search functions had to be very simple to use, yet powerful enough to easily locate the appropriate image. On the most recent version, we implemented David Wren's Zoom Search CD search function with great success. If you're interested in multimedia CDs for promotion or sales, contact us here. |
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