Yes!  A properly planned Email Marketing Campaign will give you a great Return On Investment (ROI).

Email marketing is:

  • inexpensive,
  • targeted,
  • develops loyalty & trust,
  • builds brand awareness,
  • measurable

According to research conducted by the Direct Marketing Association, e-mail marketing was expected to generate $42.08 for every dollar spent on it in 2010. E-mail marketing outperforms all other direct marketing channels such as direct mail and print catalogs. source

72% of respondents to an Econsultancy survey in early 2011 described email’s ROI as excellent or good. Only organic SEO scored better. source

So how do you get the best ROI out of your Email Marketing? You start with a good Email Communications Plan. Read and/or download our ten step plan for “Successful Email Communications”

The Elwood Studio is your partner for producing Successful Email Communications – contact us today to get started.

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